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FirstClub

Founders

Ayyappan R

FirstClub is a quality-first, membership-led quick commerce platform based in Bengaluru, India. Founded by former Flipkart executive Ayyappan R, it targets the top 10% of Indian households with a curated selection of over 4,000 premium products across fresh produce, groceries, dairy, bakery, and nutrition, delivered in 30 minutes from its network of dark stores called 'clubhouses.' Unlike competitors focused on speed and breadth, FirstClub differentiates through rigorous product curation, having banned over 200 ingredients from its platform, with 60% of its SKUs being exclusive. The company has crossed 1 million orders within its first year, operates 24 stores across Bengaluru and Hyderabad, and has raised $86 million from investors including Peak XV Partners, Sofina, Accel, and RTP Global.

Company Founded in 2024

eCommerce iconeCommerce

Articles about FirstClub

FirstClub Doubles Valuation to $255M on Premium Grocery Bet

FirstClub Doubles Valuation to $255M on Premium Grocery Bet

eCommerce iconeCommerceJun 5, 2026

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