Eric Martell is Co-Founder and CEO at Pear Commerce, a retail ecommerce enablement platform connecting CPG brands to 3,000+ retailers with daily inventory scanning across 165,000+ locations.

Eric co-founded EatStreet in 2010 as Founding COO, scaling it to over 15,000 restaurants nationwide before serving as Managing Director at gener8tor Minnesota. He holds a degree in Mathematics, Computer Science, and Computer Engineering from University of Wisconsin-Madison.

Eric has been building software startups for 15 years and was named an Ernst and Young Entrepreneur of the Year finalist in 2015. He brings deep expertise in performance marketing and direct-to-consumer advertising to the CPG retail space.

Pear Commerce raised $10M in Series A funding in June 2024 led by Stage 2 Capital, following 5x year-over-year growth. The company has raised over $24M total and serves five of the top 20 CPG companies.

Pear Commerce has grown to 150 full-time employees and powers shoppable experiences across over 3,000 retailers. The platform scans inventory daily to create seamless one-click purchase paths, reducing shopper drop-off by up to 90%.