Fernando de la Prida is CEO of OPTIMITIVE, a Spanish AI company specializing in real-time industrial process optimization for energy-intensive industries. He leads a company that has secured strategic investments from major industry players including Cemex Ventures and Titan Cement.

Fernando is described as enthusiastic about innovation and talent, with a firm belief in enjoying what you do. OPTIMITIVE was founded in 2008 by Javier Garcia Sedano, with Fernando later joining as CEO to scale the company globally.

Under Fernando's leadership, OPTIMITIVE has expanded operations across the Americas, Europe, Africa, and Asia, serving major clients in cement, chemical, and power generation industries. The company has developed proprietary AI software featuring real-time closed-loop optimization that operates autonomously 24/7.

OPTIMITIVE secured investments from Cemex Ventures and Titan Cement in 2025, validating its technology that delivers double-digit percentage point improvements in production efficiency. The company commercializes two main products: Optibat Studio for analytics and Optibat RTO for real-time operations.

OPTIMITIVE's AI platform has achieved impressive results with clients in Europe and the United States, significantly reducing energy consumption while improving production efficiency by up to double digits. The company operates globally with over 10 years of experience optimizing process industries.