Geirr Lødemel Tvedt is Co-Founder and CEO of Odins.ai, an AI-powered Marketing Mix Modeling platform helping businesses optimize cross-channel marketing budgets and maximize ROI. Based in Oslo, Norway, he leads a team focused on transforming how marketers measure campaign effectiveness in a privacy-conscious landscape.

Geirr studied at NTNU and founded Proletar in 2017 with ex-Google partners, a data-driven marketing agency serving clients like Bank Norwegian and Kolonial that was later acquired by The North Alliance. He brings experience from Alliance Venture, NoA Connect, and Tvedt Development AS.

Geirr is currently enrolled in the Executive Board Program at INSEAD (2023-2033) and has expertise in angel investing, digital marketing, and data-driven performance marketing. He co-founded Odins.ai with Magnus Wrangell Ruud and Rune Syvrud Sandaker, his former Proletar partners.

Odins.ai was founded in 2023 and operates as a SaaS platform with 600+ API integrations and modern Bayesian MMM models to help marketers simulate scenarios and optimize budget allocation. The platform addresses challenges posed by stricter privacy laws and fragmented marketing data.

Odins.ai provides privacy-friendly marketing analytics that reduces reliance on intrusive digital tracking while helping businesses boost sales through data-driven budget reallocation. The platform consolidates online and offline marketing channels into a unified dashboard for actionable insights.