Igor Gurovich is Co-Founder and CPO at Callie Care, an AI-powered voice assistant platform delivering proactive, scalable eldercare through natural automated phone calls to seniors.

Igor studied Economics and International Business at the Higher School of Economics (2007-2012) and built a strong digital marketing career as Head of Digital at adidas CIS and Digital Strategy Director at Wunderman Thompson.

A serial tech entrepreneur focused on the silvertech economy, Igor is driven by the belief that every person deserves to age with dignity and connection, tackling senior isolation through voice AI.

Prior to Callie Care, Igor co-founded VOLNA, Refocus, and Qmarketing Academy, and also co-founded Plurio, an AI performance marketing agent that raised $3.5M. He has served as a startup mentor at ULTRA.VC and Startup Wise Guys.

Callie Care addresses a market of 15 million seniors living alone in the U.S. and 53 million informal caregivers, offering HIPAA-compliant AI wellness calls, medication adherence tracking, and vocal biomarker analysis for cognitive decline detection.