Jaime Ferrando Huertas is Co-Founder and Head of AI at eComID, a Stockholm-based AI-powered platform building the Shopping Passport for the next generation of global commerce.

Jaime holds a Master's degree in Artificial Intelligence, Pattern Recognition and Digital Imaging from Universitat Politecnica de Valencia (UPV) and gained industry experience at H&M, Shaped, and Sandvik.

As Head of AI, Jaime leads the machine learning and AI engineering that powers eComID's cross-brand shopper context layer, enabling personalized experiences from a shopper's very first visit.

Jaime co-founded eComID in 2023 alongside five other industry veterans drawing on expertise from Klarna, Instabee, B-Reel, and investment banking firms like Rothschild and Co and Lazard.

eComID now reaches over 20 million shoppers monthly across 60-plus fashion brands, raised $17M in seed funding led by Systemiq Capital, and maintains a zero percent client churn rate.