Jeff Goodrich

Jeff Goodrich is Co-Founder and CTO at Atomic, an AI-native supply chain planning platform that autonomously manages inventory and purchasing decisions for physical goods companies.
Jeff earned a B.A. in Economics from Bowdoin College and built a distinguished career in operations and forecasting, including roles at Santander US as VP Forecasting Manager before joining Tesla, where he rose to Director of Global Vehicle Operations Planning.
At Tesla, Jeff co-led the planning team that built Vehicle Plan, an end-to-end planning engine that became the backbone of Tesla's supply chain operations during the high-stakes Model 3 production ramp in 2018.
After years inside Tesla's planning organization, Jeff joined co-founders Michael Rossiter and Neal Suidan to launch Atomic, incubated at DVx Ventures, and the company raised a $12.5M Series A led by Klass Capital and Madrona Venture Group in September 2026, bringing total funding to over $15 million.
Atomic's platform already automates roughly 90% of purchasing for DoorDash's DashMart network and helped Good Chop cut inventory in half while more than doubling revenue, with ARR quintupling since early 2026.