Jo Thomas is Co-Founder and CEO of Enrola, an AI sales platform that deploys intelligent agents via SMS to engage and convert high-consideration B2C leads across industries including insurance, fintech, legal services and utilities.

Jo brings 25 years of experience leading large-scale outbound sales operations at major organisations including Telstra, Vodafone, ANZ, Westpac, iSelect and Compare the Market, and previously served as CEO of the Australian Institute of Business.

Jo identified that most businesses spend heavily to generate leads only to let them go cold, and built Enrola to solve the lead-conversion gap by meeting buyers in the moments they are actively deciding.

Enrola launched through the Antler program, raised an $800K pre-Seed round led by AfterWork Ventures in 2024, and secured a $2.1M Seed round led by Purpose Ventures with backing from Antler, AfterWork Ventures and Skalata.

Since pivoting to AI sales agents, Enrola has processed over 250,000 leads, signed 28 customers across six verticals, and now serves markets across Australia, New Zealand, the United Kingdom and Ireland.