Joe Wadakethalakal is Co-Founder and CEO at PvX Partners, a financial services platform providing cohort financing and market intelligence for consumer apps and mobile games.

Joe graduated from Pomona College with a degree in Mathematical Economics and History, then worked at J.P. Morgan and ZM Capital before moving to Indonesia. He founded Brilio.net in 2015, which became one of Indonesia's largest digital media platforms before its acquisition in 2018.

Joe served as President at Mobile Premier League (MPL), leading corporate development, strategic partnerships, investor relations, and finance to help scale MPL into one of India's largest mobile gaming operators. He also founded Permitindo, one of Indonesia's largest independent corporate services firms.

PvX Partners raised $10.5M Series A in April 2024 led by T-Accelerate Capital, following a $3.8M seed round co-led by Play Ventures and General Catalyst in March 2025. The company has committed over $750M in user acquisition financing to consumer apps.

PvX Partners surpassed $250M in committed UA financing by October 2025 and more than doubled to $750M within two quarters. The platform serves fast-growing consumer apps including Dabble, Top App Games, MysteryTag, and Playsome with term sheets delivered within 24 hours.