Jonatan Allback is the CEO and Co-Founder of NjiaPay, a Payments-as-a-Service company simplifying digital payment management for businesses across Africa through a single, provider-agnostic orchestration layer.

Jonatan hails from Gothenburg, Sweden, studied at Fairfield University's Charles F. Dolan School of Business, and spent over eight years at Adyen, one of the world's most sophisticated payments platforms, before leading international markets at Skipify.

Drawing on deep enterprise payments expertise, Jonatan identified Africa's fragmented PSP landscape as a critical infrastructure gap, pioneering a payment orchestration model that sits above existing providers to intelligently route transactions and unify performance data.

Jonatan co-founded NjiaPay in late 2024 alongside CPTO Roderick Simons, spinning it out of Talk360 after building an internal orchestration tool that delivered a 25% increase in checkout conversion for the platform by consolidating six PSP integrations into one.

Within its first year, NjiaPay raised $3.4M in total funding, processes transactions across South Africa, Nigeria, and Kenya, serves clients including Talk360, Anytime Fitness, and Melon Mobile, and averages over 160 transactions per second.