Josh Nu'u-Steele is Co-Founder and Chief Revenue Officer at Ideally, an AI-powered consumer insights platform transforming market research for leading brands including Google, Asahi, Revlon, and KFC. Ideally has partnered with over 200 marketing and insights teams across the U.S., Australasia, and Singapore since launching in 2023.

Josh studied at AUT University and spent over a decade driving revenue growth across high-growth companies. He led international sales expansion for Parkable as Global Sales Manager and drove growth for Booking.com in New Zealand as Area Manager.

Josh is passionate about the intersection of people, insight, and creativity, believing innovation succeeds when organizations understand humans deeply, not just their data. He has scaled companies across the U.S., U.K., and Asia-Pacific and recently relocated to New York to lead Ideally's U.S. expansion.

Ideally secured $10M in Series A funding in April 2026, following a $2.15M seed round in 2023, with total funding of approximately $16M from investors including Icehouse Ventures and OIF Ventures. The company went from launch to first funding round in just two months.

Ideally delivers overnight consumer insights using AI, partnering with Fortune 500 clients and reducing research timelines from months to days. The platform has achieved rapid revenue growth, reaching over $6M in annual revenue within two years of launch.