Keli Li is Co-Founder and Chief Operating Officer at Sonilo, a San Francisco-based generative AI audio startup that creates music and sound effects synced to video using its proprietary Sound World Model.

Keli Li studied at New York University and built a distinguished career in the music and tech industry, including roles at Universal Music Group and Lomotif, before leading TikTok's global music operation as Head of Global Music.

With deep expertise in music rights, international business development, and content partnerships, Keli brings a rare combination of music industry knowledge and operational scale to the AI audio space.

Prior to Sonilo, Keli served as VP of Strategy and Operations and Chief of Staff at Lomotif, and also served as Director at CANGLO, accumulating over a decade of experience in music product, brand partnerships, and artist management across global markets.

Sonilo raised $11 million in seed funding led by B Capital with participation from Redpoint, secured a landmark licensing partnership with Shutterstock, and has signed distribution partners TapNow and ComfyUI as it prepares to launch its consumer app.