Koby Conrad is the CEO and Founder of Sunflower Lab Inc., an AI-native addiction recovery platform on a mission to create one trillion days sober, one day at a time.

Koby previously served as Head of Growth at Rupa Health, scaling annualized lab sales from $5M to $75M and growing user acquisition by over 4,000% before the company was acquired.

A 5x founder, YC S19 and YC F25 alumni, and angel investor in 50+ companies, Koby brings deep expertise in growth strategy, brand storytelling, and first-principles GTM execution.

Koby has held growth and leadership roles at Rupa Health, Boise Digital, Room Service, and US Mortgage Corporation, and has raised backing from Y Combinator, Flybridge Capital Partners, and Alumni Ventures.

Sunflower grew from zero to 100K monthly active users in under six months, raised a total of $6.5M at a $60M post-money valuation, and is targeting the 1.2 billion humans worldwide who struggle with addiction.