Lance Loveday is Founder and Executive Chairman at Closed Loop, a full-funnel digital advertising agency serving innovative companies like Calendly, Slack, and Rakuten. He transitioned from CEO to Executive Chairman, continuing to serve in an advisory capacity.

Lance earned a BS in Managerial Economics from UC Davis and explored law school before diving into Internet marketing positions of increasing responsibility. After a dotcom crash, he founded Closed Loop in 2001 to do digital marketing right.

Lance is a 3X founder, also launching Forager (a proprietary reporting platform) in 2015 and serving as CGO at AdZen.ai. He is a mentor for 500 Startups, an active angel investor, and serves on the boards of Sacramento Angels and Placer Robotics.

Lance bootstrapped Closed Loop to over $5M in ARR and the agency has managed over $1B in digital ad spend for clients. Closed Loop was named to AdAge's Best Places to Work 2021 list and is a Premier Google Partner.

Under Lance's leadership, Closed Loop has worked with numerous high-growth brands for over 20 years, helping companies realize massive profit through online advertising across Google, Facebook, programmatic display, and other channels. He has advised CMOs of major tech companies and driven growth for PayPal.