Leeroy Hendriks is Co-Founder and CEO of Maash, a US-based fintech platform revolutionizing cross-border payments for businesses and freelancers in emerging markets, particularly Sri Lanka.

A self-taught technologist and serial entrepreneur, Leeroy has built his expertise across distributed systems, software development, and product management, with prior roles at Onramper and Apium Innovations.

Leeroy splits his time between San Francisco, London, and Colombo, driven by a mission to eliminate the cost and complexity of moving money across borders for underserved businesses.

At Maash, he co-leads a three-founder team alongside Nissanka Seneviratne and Joyce Chin, building a non-custodial payment infrastructure powered by stablecoins that removes the need for SWIFT transfers and international fees.

Maash has grown to over 1,400 users and processed $1.3 million through word-of-mouth alone, validating strong demand from businesses and freelancers seeking better cross-border payment solutions.