Magnus Wrangell Ruud is Co-Founder and CCO at Odins.ai, an AI-driven marketing operations platform that helps companies optimize budgets using advanced Marketing Mix Modeling.

Magnus is an economist and statistician who studied at Heriot-Watt University and EADA Business School, and previously worked as a Digital Specialist at Google.

Magnus specializes in modern sales modeling and MMM, leveraging AI and statistical methods to help marketers optimize channel mix and budget allocation. He is based in Oslo and serves as both board member and CCO at Odins.ai.

Odins.ai was co-founded in 2023 with Geirr Tvedt (CEO) and Rune Syvrud Sandaker (COO), targeting companies with marketing budgets over $1 million. The company is currently at seed stage and operates from Oslo, Norway.

Odins.ai consolidates data from online and offline marketing channels into a single dashboard, using Bayesian Marketing Mix Models to measure sales impact and optimize ROI. The platform helps marketers navigate the post-cookie era with privacy-friendly analytics and AI-driven budget recommendations.