Michael Hollis is Co-Founder and President of Optura, an AI Enterprise Operating System purpose-built for healthcare, helping health plans and payer organizations achieve measurable return on AI investment.

Michael earned a degree in political science from Troy University and built a distinguished career in healthcare technology, serving as President and Chief Marketing Officer at Emids, where he helped grow it into a leading digital health firm.

Driven by a deep personal mission to reduce healthcare systemic waste, Michael champions a business-first approach to AI adoption, championing the belief that AI success is a behavioral challenge, not a technological one.

Prior to Optura, Michael served as President of TN HIMSS and held senior sales and marketing leadership roles across the healthcare technology sector, working closely with major payers to drive industry-wide transformation.

Optura has raised over $25M in total funding, including a $17.5M Series A led by Salesforce Ventures, with more than $2 billion in healthcare AI initiatives running on its platform and $120M in tracked value at a 700% return on AI investment.