Michael Whife is Co-Founder and CEO of Demand AI Group, a global AI-driven B2B demand generation company headquartered in Denver, Colorado, that is replacing legacy lead generation with intelligent automation.

Michael co-founded Selling Simplified in 2012, scaling it from three small offices into a globally recognized B2B lead generation and SaaS platform before successfully exiting via acquisition to IDG/Blackstone in 2022.

Following the exit, Michael served as Chief Data Officer at IDG Communications Australia, deepening his expertise in data strategy and AI-powered marketing technology at a global scale.

Michael co-founded Demand AI alongside Charlie Whife, leveraging their proven track record to build a next-generation AI platform that serves enterprise clients across Europe, Asia, and North America, securing $2.5M in seed funding in 2025.

Since inception, Demand AI has expanded into nine countries with seven global offices, and is on a rapid growth trajectory with plans to open additional offices across Europe and Asia-Pacific.