Michiah Prull is Co-Founder and CEO of Fathom AI, an AI-powered text analytics platform that transforms open-ended survey and feedback data into actionable insights for researchers and brands.

Michiah holds a BA in Political Science from the University of British Columbia and an MBA from Saïd Business School at the University of Oxford, with early career experience spanning political organizing with Obama for America and venture capital at Evok Innovations.

As a multi-time founder with deep expertise in qualitative research and market analytics, Michiah built Fathom to solve the limitations of existing automated text tools by combining human oversight with AI precision.

Prior to Fathom, Michiah co-founded Avalanche Insights, a pioneering qualitative research firm that became a leading public opinion research agency before being acquired in 2023, and also served as board chair post-acquisition.

Fathom has analyzed over 25 million verbatim responses across 193 languages, serving major brands like Netflix and top research agencies, with backing from Frontier Venture Capital and a platform trusted by CX teams, brand researchers, and public pollsters worldwide.