Moustafa Awad is Co-Founder and CEO at Eden, an AI-powered ERP platform helping SMEs streamline operations and scale 10x faster. Eden uses AI agents to automate cash flow management, profitability tracking, and business collaboration for startups and small businesses.

Moustafa holds over 12 years of experience in big tech, having worked at Intel on Education Software Platform, Etisalat in planning and optimization, and Cisco where he served as Global Lead for Emerging Talent. He is a Cisco Certified Expert and PhD candidate researching Edge Computing and Artificial Intelligence with an MSc from American University in Cairo.

Moustafa was FY20 and FY19 Sales Champion within the top 10% of Cisco's global salesforce. He has several IEEE publications and previously served as CTO at EYouth EdTech startup and Regional Sales Manager at Spectro Systems.

Eden is part of the Plug and Play Growth Program and serves clients including Etisalat Foundation and SNO Gelato. The company started from Moustafa's own experience running a family gelato business in Maadi, where managing cash flow, inventory, and staff became overwhelming.

Eden's platform features Ramzy, an AI agent that handles real-time cash flow monitoring, bookkeeping, invoice processing, and forecasting. The platform enables businesses to run 10x faster with automated workflows and centralized dashboards for complete operational visibility.