Munira Alkadi is the Co-Founder and CEO of Aya, a Saudi-based AI-powered, demand-driven modest fashion e-commerce platform redefining how trend-led fashion is discovered, produced, and sold across the GCC.

Munira studied at London Business School and previously served as a Senior Product Manager at Soum, a leading Saudi second-hand electronics and goods marketplace, building deep expertise in e-commerce and product growth.

A Forbes Middle East 30 Under 30 honoree, Munira champions a bold philosophy: use AI and real-time data to eliminate fashion waste by producing only what customers actually want.

Prior to Aya, Munira was also involved with Mamba Academy, and her background in VC and product management gave her the strategic lens to identify the fragmented $3 billion abaya market as a high-impact opportunity.

In under two years, Aya has scaled to 60+ team members, surpassed 100,000 customers, achieved 9x year-on-year growth, and raised $9.8M in total funding including a $7M Series A led by RAED Ventures.