Narahari Payala

Narahari Payala is Co-Founder and CEO at STCH.ai, an AI-native fabric R&D and manufacturing platform transforming textile innovation for global fashion brands. STCH has secured over $15 million in orders from brands across the UK, Europe, and the US.
Narahari holds an MBA from Indian Institute of Management Indore and a B.Tech from IIT Guwahati. He previously led the textiles division at Zetwerk as Senior Director and Business Head, and held operations roles at Delhivery and Rivigo.
Known for exceptional team-building skills, Narahari recruited 40% of Zetwerk's workforce at one point. He also co-founded Ziraaf, a mineral discovery venture, demonstrating his diverse entrepreneurial experience.
STCH raised $5.5-7 million in pre-Series A funding led by Omnivore, with participation from Kae Capital and WVC. The company has developed proprietary fabric GPT technology that reduces concept-to-production timelines to 45 days.
STCH works with major brands including Shein, Crocodile, Being Human, Roman, and Joe Browns, targeting Rs 100 crore revenue by FY27. The platform addresses the least optimized layer of fashion supply chains, positioning India as a global textile innovation hub.