Nick Rotola is the Founder and CEO of UP, Inc. (scrollhappy.com), a science-backed social video platform engineered to promote mental health and happiness over addictive doomscrolling.

Nick earned his MBA from Oral Roberts University (2016-2018), played professional baseball, and built experience across ventures including Baseball IQ, Rotola Development Co., Web3 NYC Gallery, and WE3 Group.

A faith-driven entrepreneur and 3x keynote speaker, Nick was motivated by his concern for his children's futures and the lack of ethics in Big Tech, leading him to build a social platform that puts people before profit.

Nick recruited top engineers from Meta who shared his mission, and built UP with a strict creator approval process overseen by neuroscientists, psychologists, and mental health professionals to ensure safe, uplifting content.

UP launched live on iOS and Android across the US and Canada, achieving $1.1M in pre-launch revenue from vetted brand deals, 15,000 creators on the waitlist, and backing from an NBA player, a 4x Grammy winner, a World Series MVP, and Bethany Hamilton.