Omer Kaplan is Co-Founder and CEO of ZyG, a Tel Aviv-based agentic operating system transforming how direct-to-consumer brands validate, scale, and finance their growth using collaborative AI agents.

Kaplan co-founded ironSource, a leading ad tech company that went public on the NYSE at an $11B valuation and was later acquired by Unity, and previously studied at Tel Aviv University.

Kaplan brings a rare combination of ad tech infrastructure expertise and eCommerce growth strategy, having scaled ironSource from a small team to several thousand employees through IPO and major M&A activity.

At ZyG, Kaplan leads a team of ironSource veterans and elite AI experts from Israeli cyber intelligence unit Unit 81, having raised $118M in total funding across a $58M seed round and a $60M Series A led by Accel at a $500M valuation.

ZyG ranked fourth on Calcalist's 50 Most Promising Startups for 2026, with its AI agents already autonomously running advertising campaigns on Meta platforms for DTC brands generating between $2M and $15M in annual revenue.