Oscar Rundqvist is the Co-Founder and CEO of eComID, a Stockholm-based AI-powered platform uniting the fashion industry to reduce product returns and cut carbon emissions, backed by CapitalT and H&M Group Ventures.

Oscar studied Business and Economics at the Stockholm School of Economics and built a career spanning investment analysis at Lazard, growth leadership at hitta.se, and heading digital experience globally at H&M Group.

Oscar identified the surge in e-commerce returns during the pandemic as both a financial and environmental crisis, with $800 billion in returns in the U.S. alone, and set out to solve it proactively at the pre-purchase stage.

Oscar has founded and led multiple companies since 2010, with previous roles at H&M Group, Dyno Robotics, hitta.se, and Lazard, bringing cross-disciplinary expertise in retail, sustainability, and private equity.

Since launching in November 2023, eComID has scaled to over 1 million daily shoppers, achieved zero percent client churn, and raised a total of $20M across pre-seed and seed rounds to build a universal cross-brand digital identity network for AI-driven commerce.