Paul Perrett is Co-Founder and Co-CEO at Firmable, an AI-native sales platform serving over 1,000 customers across Asia-Pacific. He brings over 20 years of executive experience in technology and SaaS businesses.

Paul studied Chemical Engineering at the University of New South Wales and previously served as COO at Aconex (acquired by Oracle for $1.6 billion) and CEO at MessageMedia (acquired by Sinch for $1.3 billion). He worked alongside co-founders Leigh Jasper and Karthik Venkatasubramanian at Aconex before launching Firmable in 2023.

Paul identified a critical gap in B2B sales data during his time at MessageMedia, particularly for markets outside the US. He also serves as Chair at DisplaySweet and as a Strategy Advisor at Vitruvian Partners.

Firmable raised $14 million in Series A funding led by Airtree in March 2026, with plans to expand to the United States. The platform uses proprietary AI-driven data aggregation to deliver precision buying signals and autonomous sales actions.

Firmable now serves major clients including CBRE, Monday.com, Marsh, Canon, and Robert Half across Australia, New Zealand, and eight Asia-Pacific markets. The platform processes real-time buying signals to help sales teams focus on in-market prospects and automate tedious administration tasks.