Per Made is Co-Founder and Chief Commercial Officer at Funnel, a marketing intelligence platform that helps businesses collect, model, and analyze data from over 600 marketing platforms.

Per studied behavioral sciences at Umea University and previously co-founded Qwaya, a Facebook advertising tool, before launching Funnel in 2014 with Fredrik Skantze.

Per has deep expertise in online marketing, SEM, and e-commerce, with experience spanning multiple industries and a track record of building successful marketing technology companies.

Funnel has raised $131M in total funding across 4 rounds, with investors including Balderton Capital, Eight Roads, and F-Prime Capital. The company serves over 2,000 customers including Adidas, Sony, Home Depot, and Havas Media.

Funnel has grown to over 300 employees across offices in Stockholm, Boston, Dublin, and Sydney, and currently processes over $80 billion in annual advertising spend, representing 11% of the global market.