Rune Syvrud Sandåker is Co-Founder and COO at Odins.ai, an AI-powered marketing optimization platform helping companies grow sales without increasing budgets.

Rune co-founded Proletar, a data-driven marketing agency established by former Google employees, which achieved 350 million NOK in revenue and was sold to North Alliance (NoA) in 2019.

Rune has deep expertise in data-driven marketing and performance optimization, having worked with major Norwegian brands like Bank Norwegian and Kolonial.

Odins.ai raised 16 million NOK in 2025 from investors including MP Pensjon, Startuplab, and Fredrik Thomassen from Superside, and has helped clients like Aprila Bank increase sales by 35% overnight.

The platform consolidates online and offline marketing data into a single dashboard using next-generation marketing mix modeling (MMM) to optimize budget allocation across channels in real-time.