Serena Pei is Co-Founder and CTO at Palette, a B2B SaaS platform empowering finance and operations teams to design, manage, and automate sales commission plans with precision.

Serena holds a background in computer science and AI research, with experience at MIT's Laboratory for Information and Decision Systems (LIDS), and was funded by Entrepreneurs First, a leading deep-tech founder accelerator.

Serena brings a rare combination of rigorous academic AI research and hands-on engineering leadership, with a passion for human-computer interaction and building scalable, reliable AI systems.

At Palette, Serena has led the technical buildout of a cloud-based sales compensation platform backed by top investors including Bain Capital Ventures, Liquid 2 Ventures, and Kima Ventures, raising $6.5M in funding.

Palette serves a growing roster of B2B clients seeking to eliminate manual commission errors, automate complex incentive structures, and give sales representatives real-time visibility into their earnings.