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2922

Sohrab Khushrushahi

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Sohrab Khushrushahi
CEO & Co-Founder of
The Func. Lab (2025)
About

Sohrab Khushrushahi is Co-Founder of The Func. Lab, a science-backed, clean-label nutrition brand redefining functional supplements in India. A celebrated celebrity fitness coach, he brings a rare combination of legal precision and performance coaching to the wellness industry.

Before founding

Sohrab spent over a decade as a corporate lawyer at top-tier law firms in India and Singapore, before pivoting to found SOHFIT in 2017, a global fitness coaching platform built around simplicity and community. He studied at Government Law College, Mumbai.

Founder Insights

Sohrab has trained Bollywood stars including Alia Bhatt, Kiara Advani, and Karan Johar, and has worked with over 100 athletes from the Mumbai Indians and Pro Kabaddi League. His coaching journey revealed a critical gap in honest, effective nutrition products, which directly inspired The Func. Lab.

Experience

The Func. Lab secured $1.5 million in seed funding from marquee investors including Nisaba Godrej, Anand Piramal, Bhakti Modi (Co-Founder of Tira), and Harsh Parekh (Co-Founder of PharmEasy). The brand operates a D2C-first model with distribution across e-commerce, quick commerce, and offline retail.

Scale & Impact

SOHFIT has grown to a community of 25,000 members across 70 cities worldwide, and The Func. Lab is targeting revenues of Rs 12-15 crore in its first 12 months. The brand is positioning itself to capture 30-40% market share in India's protein category.

2922

Sohrab Khushrushahi

The Func. Lab
Co-Founder
Logo
Sohrab Khushrushahi

Company(s)

The Func. Lab

Industry

Healthtech & Biotech

Year Founded

2025

Stage/Funding

Seed • $1.5M

Company Location

in

Connect

About

Sohrab Khushrushahi is Co-Founder of The Func. Lab, a science-backed, clean-label nutrition brand redefining functional supplements in India. A celebrated celebrity fitness coach, he brings a rare combination of legal precision and performance coaching to the wellness industry.

Before founding

Sohrab spent over a decade as a corporate lawyer at top-tier law firms in India and Singapore, before pivoting to found SOHFIT in 2017, a global fitness coaching platform built around simplicity and community. He studied at Government Law College, Mumbai.

Founder Insights

Sohrab has trained Bollywood stars including Alia Bhatt, Kiara Advani, and Karan Johar, and has worked with over 100 athletes from the Mumbai Indians and Pro Kabaddi League. His coaching journey revealed a critical gap in honest, effective nutrition products, which directly inspired The Func. Lab.

Experience

The Func. Lab secured $1.5 million in seed funding from marquee investors including Nisaba Godrej, Anand Piramal, Bhakti Modi (Co-Founder of Tira), and Harsh Parekh (Co-Founder of PharmEasy). The brand operates a D2C-first model with distribution across e-commerce, quick commerce, and offline retail.

Scale & Impact

SOHFIT has grown to a community of 25,000 members across 70 cities worldwide, and The Func. Lab is targeting revenues of Rs 12-15 crore in its first 12 months. The brand is positioning itself to capture 30-40% market share in India's protein category.

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