Souta Noguchi is the CEO and Co-Founder of QueryLift, a Tokyo-based Generative Engine Optimization (GEO) and LLM Optimization platform helping organizations control how generative AI models understand and cite their content.

Souta studied Computer Science at Keio University and the Technical University of Munich, and previously worked at Yahoo! JAPAN analyzing large-scale datasets related to search algorithms and search queries.

Souta has contributed to academic research using search engine query data for real-time economic forecasting, and had a full paper accepted at ACM CIKM 2026 on generative search engine security.

At QueryLift, Souta secured JPY 100 million in seed funding from prominent VCs JAFCO Group and Z Venture Capital, and landed Japan's Liberal Democratic Party as a first enterprise client for AI search optimization.

QueryLift's platform monitors how major AI models including ChatGPT, Gemini, and Claude interpret brand content, positioning the company at the frontier of the emerging GEO market in Japan and beyond.