Tanja Mimica is Co-Founder and COO at Kovva, an agentic AI platform purpose-built to automate the operational workflows that slow down media buying teams at agencies and brands.

Tanja holds a Bachelor of Science and an MBA from the University of Melbourne, Australia, and brings over 10 years of experience leading business operations across the ad tech industry.

Tanja co-founded Martin, an AI-powered DSP, and served as its CEO, driving it to a successful acquisition by PubMatic in 2022, where she subsequently served as Vice President.

Following the PubMatic acquisition, Tanja leveraged her deep programmatic expertise to co-found Kovva alongside fellow Martin and PubMatic alumni, channeling firsthand frustration with media buyer burnout into a product vision.

Kovva launched out of closed beta in May 2025 with a self-funded team of four co-founders, deploying AI agents that help traders eliminate cross-platform grunt work and focus on strategy.