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618

Todd Saunders

Logo
Todd Saunders
CEO & Co-Founder of
Broadlume (2015)
About

Todd Saunders is Co-Founder and CEO of Broadlume, an all-in-one marketing and management platform serving over 3,000 flooring retailers across the United States. Broadlume was acquired by Cyncly in December 2024 after nearly a decade of growth.

Before founding

Todd graduated from The College of William and Mary with a BBA and worked on the AdWords team at Google, helping high growth startups and small businesses with digital advertising strategies. He and co-founder Dan Pratt participated in Techstars Boulder in 2015.

Founder Insights

Todd pivoted the company from a general adtech platform to a vertical SaaS solution for the flooring industry, acquiring FloorForce in 2018 and RollMaster in 2021. He created FloorCon, the industry's premier conference, and built a 4,000-member community called Beat The Box Stores.

Experience

Broadlume raised over $77M in funding from investors including PSG, Founder Collective, and Entree Capital, completing a $60M Series C in 2022. The company grew to over 100 employees and made strategic acquisitions to build a comprehensive platform.

Scale & Impact

Under Todd's leadership, Broadlume became the largest technology provider in the flooring industry, serving 3,500+ retailers with an integrated platform for websites, CRM, ERP, payments, and consumer financing. The company scaled from $6M in revenue as an adtech company to tens of millions as a vertical SaaS platform.

618

Todd Saunders

Broadlume
Co-Founder
Logo
Todd Saunders

Company(s)

Broadlume

Industry

SaaS

Year Founded

2015

Stage/Funding

Series C • $77M

Company Location

us

Connect

About

Todd Saunders is Co-Founder and CEO of Broadlume, an all-in-one marketing and management platform serving over 3,000 flooring retailers across the United States. Broadlume was acquired by Cyncly in December 2024 after nearly a decade of growth.

Before founding

Todd graduated from The College of William and Mary with a BBA and worked on the AdWords team at Google, helping high growth startups and small businesses with digital advertising strategies. He and co-founder Dan Pratt participated in Techstars Boulder in 2015.

Founder Insights

Todd pivoted the company from a general adtech platform to a vertical SaaS solution for the flooring industry, acquiring FloorForce in 2018 and RollMaster in 2021. He created FloorCon, the industry's premier conference, and built a 4,000-member community called Beat The Box Stores.

Experience

Broadlume raised over $77M in funding from investors including PSG, Founder Collective, and Entree Capital, completing a $60M Series C in 2022. The company grew to over 100 employees and made strategic acquisitions to build a comprehensive platform.

Scale & Impact

Under Todd's leadership, Broadlume became the largest technology provider in the flooring industry, serving 3,500+ retailers with an integrated platform for websites, CRM, ERP, payments, and consumer financing. The company scaled from $6M in revenue as an adtech company to tens of millions as a vertical SaaS platform.

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