Vijayanand K is Co-Founder at Grevoro, an integrated industrial sustainability operating system supporting India's transition to low-carbon manufacturing. Grevoro raised 43 Cr ($4.7M) in seed funding from family offices of Atha and Misra groups in February 2026.

Vijayanand was a Category Head at Zetwerk, where he managed P&L for infrastructure business overseeing steel, bitumen, and aggregates. He brings over 12 years of experience in marketing, business development, and commercial operations within steel and building materials industries.

He holds a Bachelor of Engineering from Anna University Chennai and a Bachelor of Law from Tamil Nadu Dr. Ambedkar Law University. Prior to Zetwerk, he held leadership roles at JSW Steel India, Electrosteel Castings, and Vedanta Resources.

Grevoro is building a manufacturing intelligence platform and pursuing an NBFC license to provide ESG-linked financing. The startup addresses growing demand for carbon compliance in industrial procurement through sustainable manufacturing systems, circular materials, and responsible capital.

Grevoro operates as an IP-led low-carbon industrial manufacturing platform that helps manufacturers improve efficiency, reduce emissions, and access ESG-linked financing. The company plans to expand into new segments by the end of FY27 and aims to be sector-agnostic in its approach.