Will Tinney is Co-Founder and CTO at Greenpixie, a London-based GreenOps and cloud sustainability platform helping enterprises measure and reduce the carbon footprint of their digital infrastructure.

With over 10 years of experience across software and digital marketing startups, Will and co-founder John Ridd had already built six-figure revenue companies together before launching Greenpixie in 2021.

Will was inspired to tackle the largely unreported problem of digital carbon emissions, which account for over 2% of global emissions, after discovering the scale of cloud computing's environmental impact.

Under Will's technical leadership, Greenpixie built its proprietary GPX Data platform, processing billions of cloud usage data points in real time across AWS, Azure, and GCP, and secured partnerships with major players like Flexera and Infracost.

Greenpixie has grown to serve Fortune 1000 clients including Mastercard, won Greentech of the Year, presented at COP27, and most recently closed a £4.7 million pre-Series A round led by VERBUND X Ventures.