Mark Ghermezian has a particular frustration in mind. It's a familiar friction point in enterprise software sales, one that plays out in procurement departments and vendor negotiations across the economy: technology buyers want to stretch their payments over time, while the companies selling to them need cash now.
His answer is Gynger, an embedded financing platform that stepped into the gap this June with $20 million in new equity and as much as $100 million in debt capacity. PayPal Ventures led the Series A round, announced June 20, alongside a credit facility from Community Investment Management—dual financing tracks that give the New York startup both operating capital and the balance sheet heft to fund purchases at scale.
It's a structure designed for leverage. The equity money will fund headcount and product work. The debt facility does the actual lending.
"This funding reinforces our mission to transform how technology is bought and sold," Ghermezian said at the time. The wording was vague in the way founder statements often are, but the mechanics are more specific. Gynger sits between tech vendors and their customers, extending unsecured lines of credit to buyers who want to finance software subscriptions, cloud infrastructure, GPU compute power, or hardware. Vendors get paid immediately. Customers spread the cost.
Perhaps more importantly for the vendors, they get to offer flexibility without tying up their own working capital or waiting 60, 90, sometimes 120 days for invoice payments to clear.
The Pedigree and the Pitch
Ghermezian co-founded Braze, the marketing platform that went public in 2021. Gynger, which he founded in 2021 and incubated through m]x[v Capital, applies a similar B2B software logic to the payments layer itself. The company uses data analytics and what it describes as AI-driven underwriting to process credit applications in under 10 minutes, with decisions typically delivered within a day.
Technology vendors can embed "Pay with Gynger" options at checkout or drop white-labeled payment links into their sales process. It's friction removal as a service—buyers don't hunt for financing elsewhere, vendors don't wait for cash to materialize.
The Series A brings Gynger's total venture funding to $41.7 million, according to CB Insights. Participating investors included Gradient Ventures, Google's AI-focused fund, along with Velvet Sea Ventures, BAG Ventures, and Deciens Capital. Several had already backed the company's $11.7 million seed round in December 2022.
Traction, If You Believe the Case Studies
Customer stories offer a lens into adoption, though they come with the usual caveats about self-selected success cases. Therapy iQ, a software vendor that integrated Gynger's platform, reported a 95% close rate on deals and said it accelerated $600,000 in renewals, according to company materials. HPE reportedly used Gynger to close GPU deals in the millions, trimming sales cycles by roughly 30%. Harbinger Motors financed NetSuite and CAD software through the platform, claiming five-figure savings by paying vendors upfront annually while keeping cash on hand.
The platform has processed payments for Snowflake, Salesforce, AWS, Cisco, ZoomInfo, and Datadog—names that lend credibility, though Gynger has not disclosed transaction volumes or total financing extended.
Forrester projected that global tech spending would hit $4.7 trillion in 2024, climbing 5.3% year over year, with software and IT services capturing an expanding share of corporate budgets. Cash flow constraints, meanwhile, have become sharper. Interest rates rose. Capital became expensive. Buyers stretched payment terms where they could.
That's the environment Gynger is working in.
A Crowded Space, With Different Angles
Gynger calls itself "the first embedded financing platform for technology purchases," a claim that depends heavily on how you define the category. The competitive landscape is messy and overlapping. Capchase offers embedded lending for SaaS companies. Tropic and Vendr operate procurement platforms that negotiate on behalf of buyers. Brex and Ramp extend corporate cards with flexible repayment. Bill.com handles broader payment processing.
Each solves a piece of the cash-flow puzzle from a different angle. Gynger's bet is that embedding financing directly into the vendor's sales process—rather than routing buyers to external lenders or procurement intermediaries—creates the path of least resistance. Maybe. The company operates out of 157 West 18th Street in Manhattan with a team in the range of 11 to 50 employees as of mid-2026.
Jacob Haar, managing partner at CIM, said the debt facility would "support Gynger's continued growth," which is the sort of statement debt providers generally make when they believe in a borrower's collateral and cash flow projections.
What happens next will depend on whether Gynger can convert the embedded advantage into market share before competitors tighten their own positions—or before buyers and vendors decide they'd rather negotiate payment terms the old-fashioned way, one invoice at a time.
For now, Ghermezian is betting there's a better way to unstick the transaction. And PayPal Ventures, it seems, is willing to find out if he's right.
