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Firenze

Founders

Anna CurtisDavid Newman

Firenze is an embedded finance platform that enables wealth managers, advisers, and investment platforms to offer Lombard lending (investment-backed loans) to their clients. The platform allows borrowers to access liquidity secured against their investment portfolios without selling assets, with loans available from £25,000 and decisions often made within 24 hours. Firenze is democratizing access to Lombard lending, bringing a financial product traditionally reserved for ultra-high-net-worth individuals to the mass affluent segment.

Company Founded in 2024

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Articles about Firenze

Firenze Raises £6M to Democratize Lombard Loans for Wealth Managers

Firenze Raises £6M to Democratize Lombard Loans for Wealth Managers

Fintech iconFintechApr 23, 2026

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