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MAGIC AI

Founders

Varun Bhanot

MAGIC AI is a UK-based AI fitness technology company that produces an intelligent wall-mounted mirror using computer vision, 3D cameras, and connected smart weights to deliver personalised, real-time personal training at home. Its proprietary ReflectAI model is trained on over 500,000 AI-coached workouts and 150,000 hours of user data, powering holographic celebrity athlete trainers who correct form, count reps, and adapt coaching in real time. Named one of TIME's Best Inventions of 2024 and recipient of the King's Award for Enterprise in Innovation 2026, MAGIC AI is now expanding aggressively into the US market.

Company Founded in 2021

Healthtech & Biotech iconHealthtech & Biotech

Articles about MAGIC AI

MAGIC AI raises $11M to scale AI fitness mirrors in US

MAGIC AI raises $11M to scale AI fitness mirrors in US

Healthtech & Biotech iconHealthtech & BiotechSep 29, 2026

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