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ReFiBuy
Founders
ReFiBuy is a Raleigh-based AI startup that pioneered Agentic Commerce Optimization (ACO), helping brands and retailers optimize their product catalogs for discovery by AI shopping agents such as ChatGPT, Perplexity, Gemini, and Copilot. Its Commerce Intelligence Engine continuously enriches, distributes, and monitors SKU-level product data so that brands remain visible and competitive as AI agents increasingly drive purchase decisions. Founded by ecommerce veterans from ChannelAdvisor, Walmart, and MikMak, ReFiBuy serves brands across beauty, fashion, electronics, and home goods.
Company Founded in 2025
eCommerce