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Reformed
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Reformed is a London-based functional wellness beverage brand offering specialty-grade arabica coffee and ceremonial matcha blended with collagen or creatine, 21 vitamins and minerals, and functional mushrooms including lion's mane and chaga. Operating almost exclusively via a direct-to-consumer subscription model, the brand reached $70M in annualized revenue within 20 months of launch with just 14 employees, earning recognition on Forbes' 30 Under 30 Europe 2026 list. Reformed is expanding into the US market in Q3 2026, with retail presence at Selfridges in the UK and a growing global subscriber base.
Company Founded in 2024
Healthtech & Biotech
