Natascha Hermsen is Co-Founder of Droppie, a Dutch circular economy startup that rewards consumers for dropping off clean, separated recyclables at its network of physical recycling stores across the Netherlands.

Natascha studied at Radboud Universiteit Nijmegen and built expertise in strategy, new business development, and innovation before co-founding Droppie alongside Stef Traa in 2024.

Natascha champions the belief that recycling succeeds when it is simple, transparent, and rewarding, driving Droppie's consumer-centric and community-first approach to waste collection.

Droppie was accelerated through the AMS Startup Booster program in Amsterdam and has secured partnerships with the Municipality of Amsterdam, Statiegeld Nederland, Verpact, and Tikkie, raising 4.2M euros in growth capital.

Droppie has scaled to 13 locations across Amsterdam, The Hague, Rotterdam, and Utrecht, surpassed 10 million Statiegeld Nederland items collected, and is targeting 70 locations nationwide.