Sam Goodenough is Co-Founder and CTO of Stoa, a UK FinTech platform reimagining cash management by turning idle consumer and business deposits into upfront lifestyle and business perks.

Sam studied Computer Engineering at King's College London and built deep expertise in blockchain technology and financial services, including experience in operations management at Vodafone.

Sam previously worked on tech startups and served as a software consultant, which is how he met Stoa's CEO Mike Saraswat while consulting for Saraswat's prior venture, Ekstasy.

At Stoa, Sam architected a modular and composable platform that banks and merchants can plug into directly, using open banking and smart algorithms to deliver personalised savings rewards to consumers and SMEs.

Stoa raised $2.4M in pre-seed funding co-led by Bespokeist Partners and Ingenii Capital, launched live in the UK, and is targeting a $1 trillion idle cash opportunity as it prepares for US expansion.