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Sanjar Samiev

Comfi

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Alisher Akbarov

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April 28, 2026
FintechB2b SaasEmerging MarketsCommercial LendingAi

UAE's Comfi Raises $65M Pre-Series A for B2B BNPL in MENA

Dubai-based B2B payments startup secures hybrid equity and debt round led by Iliad Partners to scale AI-powered invoice financing across the Middle East and North Africa.

UAE's Comfi Raises $65M Pre-Series A for B2B BNPL in MENA

The conference rooms in Dubai's Mashreq Bank tower have witnessed their share of ambitious pitches, but Comfi's latest funding round suggests something has shifted in how investors view the Middle East's small-business lending gap. The Dubai-based fintech recently closed $65 million in what it's calling a Pre-Series A—a substantial raise for this stage in the region.

The capital, announced on April 27, 2026, arrives as a hybrid: part equity, part debt, part something in between. It's the kind of layered structure that makes spreadsheets complicated but signals a maturing understanding of what it takes to run a B2B lending platform at scale. You need equity to build the machine. You need debt to fuel what the machine does.

Iliad Partners led the equity side, bringing along Yango Ventures and Raw Ventures as new backers. Partners for Growth stepped in with a credit facility—the balance-sheet ammunition Comfi needs to actually underwrite invoices. Shorooq contributed a mezzanine component, that middle layer of financing that sits awkwardly between debt and equity but offers flexibility when you're not quite ready for senior debt terms. An unnamed family office also participated, because in this corner of the world, there's always a family office.

The Problem Comfi Is Trying to Solve

Small businesses across MENA don't get paid on time. That's not news to anyone who's operated in the region, where 60- and 90-day payment terms are common and enforcement is uneven. A supplier in Riyadh might deliver goods in January and still be chasing payment in April, tying up working capital and limiting growth.

Comfi's pitch is straightforward, almost mundane: it offers invoice discounting and installment plans that let suppliers get paid within a day while buyers spread payments over one to three months. The company also finances automotive dealers, a sector where inventory carries hefty price tags and turnover can be sluggish.

The platform says it uses AI-driven underwriting to approve applications within four hours—a sharp contrast to traditional banks, where SME loan applications can languish for weeks or vanish into voicemail. Whether the AI consistently delivers on that promise, particularly as volumes scale and edge cases multiply, remains an open question.

As of April 2026, Comfi reported processing over 15,000 invoices for around 1,000 clients, with some 4,000 finance leaders using the platform. The company has woven itself into Wafeq, a regional accounting software, allowing users to transform invoices into financing requests without leaving their dashboard. It's the kind of embedded-finance integration that sounds simple but requires negotiating partnerships, building APIs, and convincing both sides of the marketplace that the friction is worth removing.

Why This Funding Matters Now

Digital illustration for article section "Why This Funding Matters Now" in "UAE's Comfi Raises $65M Pre-Series A for B2B BNPL in MENA" - A clean, minimalist conceptual image symbolizing the impact of new SME funding breaking through the ...

The timing of Comfi's raise isn't accidental. Across MENA, governments are leaning into digital transformation narratives, often with more enthusiasm than execution. SME lending remains chronically underpenetrated—traditional banks find the segment too risky or too expensive to serve profitably, leaving a gap that fintechs are racing to fill.

Founded by Sanjar Samiev, Alisher Akbarov, Amal Abdullaev, and Denis Gavrilin, Comfi had previously secured a $5 million debt facility from an Abu Dhabi family office, announced on June 26, 2024. That earlier round hinted at traction; this one suggests investors see a path to something larger.

But B2B lending platforms are notoriously capital-intensive. Unlike consumer fintechs, where a viral moment can drive exponential user growth, B2B plays require patient relationship-building, credit risk management, and the balance sheet heft to weather defaults. The hybrid structure of this round—equity for growth, debt for lending capacity, mezzanine for flexibility—reflects those realities.

The Hard Questions Ahead

Digital illustration for article section "The Hard Questions Ahead" in "UAE's Comfi Raises $65M Pre-Series A for B2B BNPL in MENA" - A sleek, minimalist metallic compass navigating a conceptual sea of fragmented, interlocking geometr...

What's less clear is how Comfi navigates the choppy regulatory waters of a fragmented region. MENA isn't a single market; it's a patchwork of jurisdictions with varying degrees of fintech-friendliness, different bankruptcy regimes, and uneven contract enforcement. Expanding across borders means adapting underwriting models to local risk profiles, managing currency fluctuations, and building collection infrastructure in places where legal recourse can be uncertain.

Then there's the question of defaults. AI underwriting can spot patterns in historical data, but regional SMEs don't always leave clean digital trails. When payment cycles stretch and macroeconomic headwinds blow—currency devaluations, oil price swings, political instability—credit risk can spike faster than algorithms adjust. Comfi's ability to manage that risk will determine whether this Pre-Series A becomes the foundation for a traditional Series A, or a cautionary tale about scaling too quickly in emerging markets.

Still, the company's positioning as an embedded finance layer for regional commerce carries a certain logic. If you're already inside the accounting software that SMEs use daily, you're not just another lender—you're infrastructure. And infrastructure, done right, tends to be sticky.

Whether Comfi can turn that stickiness into sustainable unit economics is the bet $65 million worth of investors are making. In a region hungry for financial innovation but littered with overpromised and underdelivered fintech experiments, the next 18 months will reveal whether this one has staying power.

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