Daniel Espejo has spent the better part of 2025 wrestling with a problem that didn't exist two years ago: How do you get ChatGPT to mention your brand?
It's not a question traditional marketers were trained to answer. There's no PageRank to game, no meta description to tweak. Yet as AI-powered search tools increasingly deliver answers instead of search results, a new breed of startups is racing to crack the code. Espejo's company, Madrid-based Omnia, just landed €3.5 million (roughly $4.1 million) in pre-seed funding to do exactly that.
The October 16 round, led by Visionaries Club with participation from KFund and Baobab Ventures, arrives at an inflection point for how people find things online. Angel investors joining the bet include Carles Reina from ElevenLabs, Paulo Rodriguez from Vanta, and Hugo Arévalo from ThePower—a roster suggesting the problem resonates beyond Spain's borders.
The Blue Link Is Dying
Here's the uncomfortable truth marketers are confronting: People aren't clicking anymore. At least not like they used to.
Bain research from February found that roughly 80% of search users now lean on AI summaries at least 40% of the time. More striking, perhaps, is what happens next—or rather, what doesn't. About 60% of searches now end without anyone clicking through to an actual website. The information simply appears, synthesized and packaged, with sources buried in footnotes few users bother inspecting.
Google's own AI Overviews, which now surface in somewhere between 9% and 13% of queries according to mid-2025 data from Ahrefs, have hammered the traditional top result. Click-through rates for that coveted first position have dropped roughly 34.5%. The blue links that powered two decades of search engine optimization? They're becoming an afterthought.
Omnia's pitch is straightforward, if slightly unsettling for traditional SEO practitioners: brands need to stop optimizing for Google's algorithm and start optimizing for what ChatGPT, Perplexity, and Google's own AI actually say.
Tracking the Invisible Algorithm
What Omnia calls an "agentic platform" is essentially surveillance technology for the AI search era. The software monitors which topics and prompts trigger mentions of a client's brand across multiple AI engines, identifies which sources these models are citing, and benchmarks that visibility against competitors.
It's a new discipline some are calling Generative Engine Optimization—GEO, for those keeping score of acronyms. The company offers three subscription tiers: €79 monthly for its Growth plan, scaling to €279 for Pro, with custom enterprise pricing for bigger deployments.
Early customers span a curious cross-section: HR platform Personio, voice AI company ElevenLabs, Barcelona fintech Embat, Spanish insurer Línea Directa, coding school Ironhack, airline Air Europa. Marketing agencies MIO Group and Elogia have also signed on. According to investor materials—always a grain of salt required—some clients claim 3× visibility gains across AI channels. What that means in actual business outcomes remains, for now, somewhat murky.
Pedigree and Pragmatism
Espejo previously ran Klarna's Spanish operations, which means he's familiar with scaling consumer tech in Southern Europe's sometimes-overlooked markets. His co-founder, CTO Miguel Fernández, brings platform engineering chops from GitHub and Fastly—solid credentials for building infrastructure that needs to query multiple AI engines continuously without breaking.
The company formally incorporated as Omnia Agents SL in April, making this funding round remarkably quick by European standards. Less than six months from incorporation to term sheet. The money will fund what Omnia describes as "topic intelligence features" and "agentic content placement," though those phrases remain somewhat vague in execution. Commercial expansion from Madrid is also planned, though the company hasn't specified which markets it's eyeing next.
A Crowded Starting Line
Omnia isn't alone in seeing opportunity here. California-based Profound raised a $35 million Series B in August for similar territory. Established SEO platforms like Semrush are rapidly adding AI visibility tools to their enterprise suites. The category is young enough that nobody's certain what winning looks like yet, which makes for both opportunity and risk.
There's a deeper question lurking beneath the tactical one: If AI engines synthesize information without directing traffic to original sources, what happens to the publishers and businesses that created that content in the first place? Omnia's service helps brands surface within AI answers, but it doesn't solve the existential problem of disappearing clicks.
For now, though, Espejo and his team are focused on a narrower mission—making sure that when someone asks ChatGPT about HR software or Perplexity about coding bootcamps, their clients' names actually appear in the answer.
It's early days. The rules aren't written. And perhaps that's exactly when you want €3.5 million to place your bets.
