Alex Wyler is Co-Founder at Pear Commerce, a retail ecommerce enablement platform transforming how CPG brands connect with consumers through shoppable media technology. Pear powers shoppable experiences for five of the top 20 CPG companies.

Alex studied Computer Science at University of Wisconsin-Madison, graduating in 2011, and worked as a Software Engineer at Facebook before co-founding EatStreet, one of the largest independent online food ordering platforms in the U.S.

Alex was named to Forbes 30 Under 30 in Consumer Technology (2018) for his work at EatStreet, marking the first time Wisconsin tech startup leaders received this recognition. He previously served as CTO at EatStreet, where he led technology development for a platform serving over 250 cities and 15,000 restaurants.

Pear Commerce raised $10M Series A led by Stage 2 Capital in June 2024, following 5x year-over-year growth. The company has raised $24.1M total and connects brands to over 3,000 retailers and 165,000 store locations with daily inventory scanning.

Pear Commerce's technology creates seamless one-click purchase paths from digital ads to retailer websites, helping CPG brands achieve the same transparency and efficiency as direct-to-consumer brands. The platform provides real-time insights and performance marketing data that optimize marketing spend and drive measurable growth.