Aman Arora is the Founder of Peep Beauty, India's first eye beauty brand pioneering coloured contact lenses as a mainstream beauty and self-expression category for Indian consumers.

A two-time entrepreneur born and bred in New Delhi, Aman co-founded the iconic milkshake brand Keventers in 2015, scaling it from a single outlet to over 250 locations across India, Nepal, Dubai, and Kenya.

Aman identified a gap in the Indian beauty market, recognising that the Indian eye deserved its own dedicated beauty category beyond functional or medical framing.

As CMO and Co-founder of Keventers, Aman built deep expertise in consumer brand strategy, marketing, and business development before launching Peep Beauty in 2025.

Peep Beauty secured a pre-seed round of Rs 12 crore ($1.2M) led by Sadev Ventures, attracting a high-profile investor base including Bollywood actor Triptii Dimri, targeting an Rs 800-900 crore coloured lens market opportunity in India.