Anubhav Sonthalia is Co-Founder at BCT Ventures, India's first AI-native consumer brands platform that embeds artificial intelligence across insights, product development, and go-to-market execution, starting with the nutrition and wellness sector.

Anubhav holds an MS in Computer Science from the University of Maryland and a BE in Computer Engineering from the University of Mumbai, and prior to entrepreneurship served as a Technical Product and Program Manager at Amazon in Seattle.

A serial founder and tech-preneur, Anubhav co-founded Sokrati in 2009, scaling it into one of India's leading performance marketing and data analytics companies before its acquisition by Merkle (Dentsu International) in 2017, where he served as CEO.

At BCT Ventures, Anubhav champions an AI-native operating system spanning three proprietary engines, Nucleus, Resonance, and Meridian, enabling smarter brand creation decisions from opportunity identification through to product launch and scale.

BCT Ventures raised INR 42 crore (approximately $4.4M) in a seed round led by 3one4 Capital, and the founding team collectively brings leadership experience from Google, eBay, Pepperfry, Doubtnut, Vedantu, WPP, Sokrati, and Dentsu.