Alex Li is the Founder and CEO of Kubit, a warehouse-native customer journey analytics platform that delivers self-service product insights directly from enterprise cloud data warehouses without ETL pipelines.

Alex holds an MS in Computer Science from Columbia University and a BS from Shanghai Jiao Tong University, and brings over 25 years of experience leading engineering, data, and product teams across companies including Smule, Booyah, Cisco Jasper, and eBay.

The inspiration for Kubit came from Alex's firsthand frustration as CTO at Smule, where he built an in-house analytics tool to replace Mixpanel for an app with over 50 million monthly active users, recognizing the industry-wide need for data transparency and control.

Prior to Kubit, Alex served as CTO at Smule for seven years, solving complex challenges from exponential user growth, and previously held VP of Engineering at Booyah and Principal Architect at Cisco Jasper, and was a founding member of eBay Classifieds.

Kubit has raised $24M in total funding including an $18M Series A led by Insight Partners, serving enterprise clients such as Paramount/ViacomCBS, Quizlet, and Wish, and recently launched Ask Kubit, an AI-powered natural language analytics interface for customer journey insights.