Apurva Luty is the Founder and CEO of Optimly, a Seattle-based AI brand trust platform that helps companies manage and correct how AI systems like ChatGPT, Claude, and Perplexity represent them to buyers.

Apurva studied public policy and economics at the University of Oregon and spent 15 years across Microsoft, Meta, and Discord, building deep expertise in consumer insights, product marketing, and brand strategy.

At Meta, she led product marketing insights for Quest and the metaverse, and contributed to the Facebook-to-Meta rebrand; at Discord, she headed UX research and product strategy during its pivot back to gaming, where she first discovered the problem Optimly solves.

Apurva founded Optimly in October 2025 after recognizing that AI models, not brand websites, were becoming the primary intermediary between companies and their buyers; she has since closed an $800K pre-seed round backed by Mighty Capital, AI House, and Flywheel Angel Network.

Optimly has built a verified index of 60,000+ brands that AI agents read from, helped B2B SaaS clients achieve 16x growth in AI-referred traffic, and swept the 2026 Flywheel Investment Conference, winning a $150K investment, a $5K fan-favorite prize, and a $50K regional relocation award.