Ariel Rubin is Head of Content at Air, a creative operations platform transforming how marketing and creative teams manage visual content. He is a Webby Award-winning content creator and social strategist known for bringing bold, culturally relevant storytelling to B2B marketing.

Ariel holds a Master's degree from the London School of Economics and a Bachelor of Arts from New York University. He previously served as Director of Communications at Kum & Go (2019-2021), Head of Digital Content at the International Committee of the Red Cross (2016-2019), and Digital Communications Specialist at UNDP (2014-2015).

Ariel is ranked in the Top 3% of LinkedIn creators in Canada and Top 1% globally in Content Marketing & Copywriting, growing his following from 3,000 to over 10,000 in under a year. He led Air's viral campaigns including the Bonnie Blue activation and Silicon Gables protest stunt at Adweek, helping Air cut 90% of marketing spend while tripling revenue in 18 months.

Under Ariel's content leadership, Air raised a $35M Series B in January 2025 and serves over 100,000 creatives across 2,100 businesses. His work has earned multiple Webby Honoree awards and recognition in Adweek, demonstrating how creative risk-taking can drive measurable business growth.

Ariel's campaigns have helped Air manage over 120M assets and establish itself as a challenger to legacy tools like Dropbox and Google Drive. His content-led marketing approach has proven that B2B SaaS can be entertaining, culturally relevant, and commercially successful, inspiring a new generation of brand storytellers.